The Customer Journey Map Infographic is a powerful visual tool designed to help you analyze and communicate the complete customer experience—from initial awareness to post-purchase engagement. This infographic template is ideal for marketers, UX designers, product teams, and strategists who need to visually present customer behavior, identify key touchpoints, and optimize the user journey across platforms.
Built with modern design principles, this template is fully editable and delivered in multiple formats including PSD, AI, EPS, and PPTX, making it easy to integrate into your design workflows, presentations, or business documentation.
Key Features
• Pre-Built Journey Map Structures
The template includes clearly defined sections such as:
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Awareness
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Consideration
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Decision
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Purchase
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Retention
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Advocacy
Each phase is visually separated and supported by editable icons, labels, and color coding to distinguish user actions, emotions, goals, and pain points.
• Fully Editable in Multiple Formats
Included files:
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PSD (Photoshop) – Layered and grouped for design control
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AI & EPS (Illustrator) – Vector-based and scalable
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PPTX (PowerPoint) – For fast presentation customization
You can update the text, color schemes, shapes, fonts, and layout elements to reflect your brand and user data.
• Visual Elements for UX and Marketing Strategy
The infographic is designed to reflect both emotional and behavioral aspects of the customer journey, making it suitable for:
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UX research presentations
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Campaign planning and optimization
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Onboarding and support workflow design
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Client or stakeholder communications
• High Resolution and Print-Ready
Created at 300 DPI, the visuals are suitable for screen display, print documentation, or integration into professional reports and PDFs.
Ideal Use Cases
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UX/UI Design Teams – Visualize the full path a user takes across web, mobile, and in-app interactions.
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Marketing Strategy – Plan and optimize funnel stages, campaign timing, and targeted messaging.
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Sales Enablement – Provide sales teams with a visual breakdown of lead nurturing and customer stages.
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Startup or Product Teams – Present user flow to investors, partners, or internal stakeholders.
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Agencies & Consultants – Deliver client-ready insights in a polished and professional format.
Why Choose This Template?
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Customer-Centric Design
Focuses on the experience and perspective of the customer, not just your business goals. -
Easy to Edit and Customize
Add specific customer actions, thoughts, or pain points to reflect your actual user data or buyer personas. -
Time-Saving Solution
Quickly build a professional-grade journey map without starting from scratch. -
Compatible Across Platforms
Use it in Photoshop, Illustrator, or PowerPoint depending on your workflow needs. -
Free and Royalty-Free
Download from devtoolsstore for commercial and personal use without restrictions.
How to Use
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Download and extract the infographic files.
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Open the format of your choice: PSD, AI, EPS, or PPTX.
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Fill in each journey stage with real user insights, goals, emotions, and touchpoints.
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Adjust the color theme, typography, and icons to match your branding.
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Export your final visual as PDF, PNG, or slide format for use in documents, decks, or digital platforms.
The Customer Journey Map Infographic empowers you to better understand and communicate how your audience engages with your brand. Whether you're refining the customer experience, mapping digital touchpoints, or planning a targeted campaign, this template offers a professional foundation for clear, structured, and strategic storytelling. Download it now free from devtoolsstore and elevate your user-centric planning.